What is digital marketing?
Digital marketing is not only a new aspect of marketing. It is rather, the whole new face of marketing, in the present online marketing scenario. This marketing process involves the promotion of a product through smart phones, social media platforms, instant messaging sources, RSS feeds, videos, emails, the web and the podcasts. Televisions and digital billboards can also be added to the list but with some limitation. While with the primarily mentioned media, the results are easily quantifiable, for television and billboards, the results cannot be quantified.
The push and pull type of marketing strategies
It is the niche and warm targets that the pull marketing strategy generally drives at through a personalized messaging process. Of course, the strategy takes up a lot of time along with high expenses that is involved in purchasing the opt-in lists of customers. For the pull strategy of marketing, the customer, essentially, a targeted one comes across a company’s blog or website through an online search. The push and pull strategies of marketing go hand in hand and the success is mainly dependent in getting the niche and the opt-in customers or the main targeted customers through a keyword search on the major search engines.
Best ways to learn marketing
There is no one definite way to learn about digital marketing. The best and the easiest way would be to take time out to learn, unlearn and relearn through experience as well as through the live forums, blogs on marketing, websites, online courses and video teaching sessions. The best way should be to learn for yourself through trial and error methods on what caters best to your product and also about what actually sells on the web and how. Planning also has a great role to play in this matter as we can choose from various social media websites, the platform wherein to launch our products and concepts. The most popular ones are Facebook, Google Plus, Twitter, YouTube, Pinterest, Linkedin and so on. Each one of these social media networking sites has their own criteria and it is through regular knowledge, experience and usage that we get to know the relevance of the output, the strategy that is best suited to the site and the reaction of the customers on a product.
Branding
A proper marketing strategy would always involve a marketing voice that is clear, distinct and unique, along with the branding pitch in it. The frequency of a post is to be considered in all cases. A measure and analysis of the posts at regular intervals in also something that such marketing technique has to consider. A proper branding and online sales happening through a proper online strategy is what should be the main lookout of a good digital marketer. It has to happen through proper tests, experiments and application of the methods. In short, these are all different aspects of learning digital marketing strategies.
Story telling
The best part of learning such type of marketing is the story telling bit. Research states that SAP, the software Giants had hired its story teller in 2013, while Nike hired its own way back in 2009. Marketing today is a refined way of storytelling on the digital media in a unique way. The digital marketer has to be a good storyteller in order to convince the prospective customer into buying. Planning suitable content is the best part of online marketing.
The marketing strategy should include the following:
- Customer engagement plans
- Proper optimization of digital channels
- Optimization of content for websites, SEO, social media
- email marketing
- Creating of compelling content based on market trends
that are relevant and customer success stories
- Tracking and reporting of the marketing performance
- Provide sales team with online demos, product videos and case studies
Inference
Digital marketing involves conveying the right message to the customers about the company product or concept. There is no one sure shot way to get to the crux of things. It is all about the PR, marketing, communications, storytelling to be merged into a single bandwagon called digital marketing. It is possible to learn about the digital marketing strategies at some online forum, blogs, (hyperlink to blog here) through e books (hyperlink to ebook) and courses or through discussions with web savvy experts. The trial and error methods work together along with some proven methods of marketing to make the website or the product Sell on the web.